Quakes Continue to Expand Reach Across Bay Area
The Earthquakes are nearing the start of Avaya Stadium’s inaugural season, and as a result, there has been a lot more excitement in the air all across the Bay.
The Quakes have already arranged a USWNT game at Avaya, where Ireland will take on the US for a tune up before the World Cup. They’ve also managed to secure two games for the World Rugby Pacific Nations Cup. The US will face on Samoa while Canada will face Fiji later this summer.
Earlier this offseason, the Quakes also announced a partnership with USL PDL side Burlingame Drgaons FC. Burlingame will play its inaugural season this year at Burlingame High School, which will have a capacity of 4000. The Dragons have set their standards high, with a goal of selling 3000 season tickets in their first year. They’ve already sold nearly 1000 season tickets, and will serve as an important piece for several youngsters on their path to going pro. The Dragons will replace the Earthquakes U23 side that was fielded last year, and will be coached by the same coach, Dana Taylor.
The Quakes also secured a partnership with San Jose FC, which will essentially serve as a feeder academy for the Earthquakes Academy. San Jose FC will retain their staff and teams, but their players will have the opportunity to move up to the Quakes Academy if they perform well.
The Quakes also recently announced a partnership with San Mateo County Star, as they continue to expand their reach across the peninsula. SMC Star will play a similar role that San Jose FC does, and will also attempt to set up a girls academy with the new partnership.
After several years at Buck Shaw, it will be nice for the Quakes to have some extra cash to spend in the coming years. I’d imagine that it will lead to several more partnerships across the Bay Area and hopefully a stronger academy overall.
A lot of questions have also been raised about the Quakes marketing as well, with the #MilesToEpicenter billboards across America and across the world. A person is more likely to buy tickets to a game if they see a billboard in Danville than they would in New York City. Perhaps we’ll see a better approach after the season starts.